Estée Lauder once said, “You don’t get there by wishing for it, hoping for it or dream for it. You get there by working for it.” Lauder was a rebel who built her beauty empire based on her belief that beauty is an attitude. The Estée Edit by Estée Lauder is bridging the beauty age gap with the help of Fashion Muse Kendall Jenner and Beauty Influencer Irene Kim as the guest editors of their beauty launch this month. Creator of The Estée Edit, Sarah Creal and her beauty team re-invented a new line of beauty products for the ideal Estée Edit Girl who’s always on the go and looking for items that are versatile and durable for her busy lifestyle.
There’s an elegance towards the original Estée Lauder navy blue and gold packaging; however, with The Estée Edit it remixes the look with a bold, cobalt blue and sliver. As Jenner introduces the three beauty attitudes: The EDGIest – all about high impact and strong color with long lasting wear, the BAREst – all about that feel-good light makeup formula and last but not least the Guest Editor- aiming for that “feel good glow”.
Jenner and Estée Lauder tag team and The Edit Eyeshadow Palette was born, “This palette was so perfect for me, I had to put my name on it. It has everything I need to shape and highlight, with both matte and shimmer finishes. I can use it alone or over any shadow. My favorite color is purple, so I had to add it in.”
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While Jenner loves to create an impactful look Kim’s beauty attitude is the BAREst. According to Sephora, Kim stated, “I’m very excited for the natural bare look that I’ve been seeing on the runway a lot. The girls look like they’re barely wearing any makeup and it’s refreshing.”
The Estée Edit by Estée Lauder is looking for all beauty junkies and is here to build a beauty community and wants to kick start the conversation with the #beautyattitude. Have you tried any of the products yet? If yes, tweet us your thoughts @NYGirlStyle.