Jessica Alba, actress and co-founder of The Honest Company saw that there was a lack of cosmetic brands that used safe ingredients as well as having the ability to attract a diverse group of women. “There’s so many different skin tones and types and finding the right products for your look shouldn’t be as challenging as it is. I know from experience.” Alba says.
While launching her line Honest Beauty, the campaign highlighted models of different ethnicities and complexions. Alba separates her beauty line from competitors like Gwyneth Paltrow’s Goop by celebrating diversity in beauty and encouraging women to bring out their best everyday. Alba understands that her consumers are tech savvy and makes her products available online, in stores and have informative beauty tutorials on YouTube. Now consumers can sign up for a free trial of Honesty Beauty skincare.
Without a doubt Alba is staying on top of the current beauty trends, with Korean skincare is making waves over in the States. Alba and her beauty team made sure to create unique skincare items like the konjac sponge for skincare addicts to try out. With affordable skincare and makeup items ranging from $8-$40 will you be trying out any of Jessica’s beauty products?
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